🚀 The 5-Minute Offer Test™
A Simple Workbook to Know if Your Offer Will Sell With Ads (or Flop) Before Spending a Dollar
Welcome
If you’ve ever thought:
- “Ads don’t work for my business…”
- “I tried Facebook/Google once and it was a waste…”
- “I’m stuck relying on referrals and word of mouth…”
Here’s the truth: it’s not the ads. It’s the offer.
Ads are just a microphone. They make a good offer louder, and a weak offer fall flat.
This workbook will help you:
- ✅ See if your offer is strong enough for ads.
- ✅ Find gaps that could cost you thousands.
- ✅ Fix those gaps so you can run ads with confidence.
All in 5 minutes.
Keep a pen handy. By the time you finish, you’ll have an offer that’s sharper, clearer, and ready to attract paying clients.
Step 1: Write Down Your Offer
Before you can test, you need something to test.
📝 Weak Example:
“We help small businesses with marketing.”
✅ Strong Example:
“We help gym owners add 20–30 new members every month in 30 days using our Local Lead Engine™ — without relying on referrals or discounts.”
Step 2: The 7-Point Offer Test
Rate your offer 1–5 on each. Click to select your score.
1. Specific Problem
Does it solve a pain people feel today?
Weak: “We help improve your brand.”
Strong: “We help contractors get 5–10 booked jobs a month without HomeAdvisor.”
2. Tangible Outcome
Is the result measurable and clear?
Weak: “We help you grow online.”
Strong: “We help you generate 50–100 leads in 90 days.”
3. Clear Target
Would your dream client know instantly this is for them?
Weak: “For business owners.”
Strong: “For dentists who want more Invisalign patients.”
4. Unique Method
Do you have a named system or process that sets you apart?
Weak: “We run Facebook ads.”
Strong: “We use our 7-Day Local Lead Engine™.”
5. Risk Reversal
Do you remove the fear of wasting money or time?
Weak: “No refunds.”
Strong: “Don’t pay until we book you 5 clients.”
6. Emotional Hook
Does your offer make them feel relief, pride, or confidence?
Weak: “We’ll help with accounting.”
Strong: “Sleep soundly knowing your taxes are bulletproof.”
7. Easy Next Step
Is the action to start simple and fast?
Weak: “Fill out this 37-question form.”
Strong: “Click to claim your free 15-minute audit.”
Step 3: Total Your Score
Your total score is:
0 / 35
Step 4: Fix Weak Spots
Use this quick guide:
- Problem weak? Ask: “What keeps them awake at night?”
- Outcome weak? Add numbers or deadlines.
- Target weak? Niche down until your client says, “That’s me.”
- Method weak? Give your process a name.
- Risk weak? Add a guarantee, promise, or proof.
- Emotion weak? Show what life feels like after they buy.
- Next step weak? Cut steps. Make it one click or one call.
Step 5: Rewrite With the Offer Formula
Use this sentence as your template:
👉 I help [WHO] get [SPECIFIC OUTCOME] in [TIMEFRAME] using [NAMED METHOD] — without [BIG PAIN THEY HATE].
Examples:
- “I help insurance agents book 10–15 appointments every week using our Appointment Engine™ — without cold calls or door knocking.”
- “I help med spas double Botox clients in 60 days with our Ad-to-Patient Funnel™ — without Groupon or discounts.”
Step 6: The $1,000 Question
If your competitor ran your same offer tomorrow, would your dream client feel dumb for not choosing you instead?
If yes → You’re ready. ✅
If no → Refine until it’s a yes. ❌
Step 7: Practice With Real Examples
Example 1: Local Gym
Weak: “We help gyms grow.”
Strong: “We help gyms add 20–30 new members every month with our 7-Day Local Lead Engine™ — without Groupon or referrals.”
Example 2: Accountant
Weak: “We do taxes.”
Strong: “We help small business owners cut tax bills by 15–25% in 90 days with our Bulletproof Tax Method™ — without adding hours of bookkeeping.”
Example 3: Insurance
Weak: “We sell auto insurance.”
Strong: “We help families save $500–$1,200 this year with our Insurance SmartSwitch System™ — without endless phone calls or hidden fees.”
Final Word
Your offer is the engine of your business. Ads are just fuel.
Weak offer + ads = burned money.
Strong offer + ads = steady clients.
Keep this workbook by your desk. Every new idea, every campaign, every ad — run it through the 5-Minute Offer Test™.
It’s the fastest way to stop wasting money and start building a business that grows on command.
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