PERSONAL BRAND KIT

Your brand is more than a logo—it’s your reputation, your first impression, and your key to unlocking new opportunities. The Personal Brand Kit is designed for high-achieving professionals who want to position themselves as industry leaders, attract high-value clients, and build an online presence that works for them 24/7.

Brand Clarity & Messaging Blueprint ($800 Value)

Brand Clarity & Messaging Blueprint helps business owners and leaders cut through the confusion, providing a clear strategy to define their goals, refine their brand voice, and position themselves online with confidence. This includes strategy sessions and a document with actionable insights

  • Two (2) 60-minute strategy sessions to refine your online presence, future goals, and current opportunities.
  • A comprehensive Brand Blueprint delivered as a Google Doc & PDF.
  • A clear, strategic reflection of your vision—helping you define your brand voice, target audience, content pillars, platforms, and key opportunities for growth.
Professional Bio & LinkedIn Authority Kit ($950 Value)

The LinkedIn Refresh & Professional Bio package transforms your LinkedIn profile into a powerful personal brand asset, optimizing every section to showcase your expertise, attract new opportunities, and position you as a leader in your industry.

  • 90-Minute Interview – Clarify your personal brand positioning and professional experience/skills.
  • Core Personal Brand Copy Development – Craft messaging that communicates your unique value and resonates with your audience.
  • Call to Action/Tagline Development – Create a powerful call to action and tagline to capture attention
  • Cover Image Design – Custom, branded cover image to standout and demonstrate a professional online image.
  • Searchable Keywords in Headline – Optimize your profile headline to ensure it’s discoverable by the right audience.
  • Link to Lead Magnet or Website – Drive traffic by linking to your lead magnet or personal website.
  • About Section Overhaul – Revitalize your About section to highlight your expertise, mission, and values.
  • Skills Section Update – Update and enhance your Skills section to reflect your professional capabilities.
  • Featured Section – Showcase key achievements with 3 images and links to relevant highlights.
  • Experience Section Update – Revise your experience section with fresh, impactful copy for each role.
  • Recommendation Requests – We’ll send requests on your behalf to 10 people for personalized endorsements.
  • Professional Bio - We will craft a compelling professional bio (150-300 words) that showcases your skills, experience, and unique value, designed to make a lasting impact in publications, speaking engagements, and other high-profile professional opportunities.
Custom Logo & Brand Guide ($2,000 Value)

This provides a custom logo and comprehensive brand guide, creating a strong foundation for all your future personal branding assets—from business cards to social media, ensuring a cohesive and professional presence across every platform.

  • Design Questionnaire – A guided exercise to help clarify your vision for the look and feel of your brand, color choices, typography and any other aesthetic elements.
  • Custom Logo Concepts – Based on discovery, you'll receive 3-4 original logo designs to choose from. (See example here.)
  • Refinement Process – Once you select your favorite concept, two rounds of revisions are included. (Additional revisions are $100/hour.)
  • Final Logo Files – Delivered in editable vector formats (AI, EPS, PDF), high-resolution JPGs, and transparent PNGs, with unrestricted usage rights.
  • Custom Color Palette – A professional color system for brand consistency, including Pantone, CMYK, RGB, and hex codes.
  • Font Files – All typography used in your brand identity.
  • One-Page Brand Overview – A streamlined reference guide for your brand's key visual elements. (See example here.)
  • Comprehensive Brand Guidelines – A multi-page digital guide detailing all aspects of your brand and how to implement it consistently. (See example here.)
  • Custom Business Card Design – Professionally designed cards for your personal brand
  • Custom Email Signature – A polished, on-brand email signature design.
  • Additional Collateral Pieces – Choose from options like thank you cards, letterhead, return address labels, stationery, etc.
  • Social Media Kit – Includes a profile image and banner designed for up to the main platforms (Facebook, Instagram, X (Twitter), LinkedIn, & Tiktok etc.).
Professional Lifestyle Photoshoot ($1,500 Value)

This professional photography session provides you with 50 high-resolution, edited images that perfectly capture your brand’s essence, empowering you to showcase your personal brand across websites, social media, media kits, news outlets, and speaker announcements with consistent, high-quality visuals.

  • 2 Hours of Shooting Time – A personalized session to capture your brand essence.
  • 50 High-Resolution, Edited Images – Professionally retouched for a polished look.
  • Online Gallery – Instantly download or order prints with ease.
  • Full Printing Rights – Use your images freely for personal or professional needs.
  • Experienced Photographer – Over 10 years of expertise in branding and lifestyle photography.
  • Optional Hair & Makeup Styling – Available upon request for an additional fee.
Personal Brand Website ($9,500 Value)

This all-in-one personal brand website package is crafted to enhance your online presence with a custom design, strategic features, SEO optimization, and seamless integrations, empowering you to connect with your audience and grow your brand effectively.

  • Custom Website Design – Includes 1-3 pages tailored to your personal brand.
  • Personal Brand Story Section – A compelling narrative to connect with your audience and communicate your mission.
  • Custom About Page – Highlight your expertise, mission, and values to build credibility.
  • Call-to-Action (CTA) Sections – Strategically placed prompts to drive engagement (e.g., "Book a Call," "Join My Email List," "Follow Me on Social").
  • Lead Magnet Integration – Set up a freebie (PDF, guide, checklist) to grow your email list and capture leads.
  • Appointment Scheduling Integration – Embed a booking tool (e.g., Calendly) for easy scheduling.
  • Testimonials & Social Proof – Build trust with client reviews, media mentions, or certifications.
  • SEO & Analytics – Basic SEO setup, Google Analytics, and Google Search Console configuration for visibility and tracking.
  • Blog or Insights Section – Boost SEO, share thought leadership, and engage your audience with valuable content.
  • Stock Image Curation – Handpicked, high-quality visuals to enhance your brand’s online presence.
  • Seamless Integrations – Video embedding, Mailchimp newsletter, and social media links for a cohesive online presence.
  • Mobile-Friendly Styling – Ensures your website is responsive and looks great on all devices.
  • Website Training & Handoff – Step-by-step guidance on how to manage and update your site.
  • Security & Performance Optimization – SSL certificate, caching, and speed optimization for security and a fast user experience.

Total Value = $14,750

$9,500

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